Insured dog ears?

From CNN...

Mr. Jeffries the basset hound has the longest dog ears in the world, according to the new 2004 Guinness Book of World Records. Jeffries, whose ears measure 29.2 cm (11.5 in.), lives with his owner, Phil Jeffries, in West Sussex, England. Mr. Jeffries' full name is Knightsfollie Ladiesman. He is the grandson of Biggles, the face of Hush Puppies shoes. His ears are insured for 30,000 pounds ($47,800).

Different strokes for different folks I guess