Wednesday, May 28, 2008

Sonic coming to Chicagoland...

Just an FYI to those in Chicagoland...

From Crains Chicago:

Sonic Drive-In, the fast-food chain with a 1950s flair, complete with roller-skating carhops, is coming to the Chicago area.

From its headquarters in Oklahoma City, Sonic Corp. has rapidly become the fourth-largest U.S. fast-food chain after McDonald's Corp., Burger King Corp. and Wendy's International Inc. Sonic has 3,300 restaurants in 35 states. Its Illinois sites include Downstate Springfield, Pekin and Mattoon.

Sonic is scouting restaurant sites and is close to deals in suburbs including Algonquin, Vernon Hills and Lake Zurich. Company officials confirm that the first locations will open here by summer, with as many as a dozen over the following two years. For now, Sonic has no plans to come into Chicago.

"We're already inking deals for real estate in metro Chicago, and we expect to break ground on our first store by April or May," says Drew Ritger, Sonic's senior vice-president of development.

"Chicago could hold a number of stores for us, but for now, we're going to build them just one at a time. We have no target number," Mr. Ritger says. He did note that Sonic has more than 250 in metro Dallas alone.

Sonic's menu encompasses burgers, chicken, hot dogs, fries and onion rings and an extensive lineup of beverages and desserts. Sharon Zackfia, an analyst at Chicago-based William Blair & Co. who follows Sonic, swears by the company's breakfast burritos, tater tots and cherry limeades.

"I don't see any reason why Sonic won't do well in Chicago," she says. "Their breadth of beverages is far superior to what other restaurants already here offer. Items like their tater tots are simply craveable."


As my brother pointed out, the Algonquin deal is done and construction will begin soon (if not already). That will make my nearest Sonic around 10 miles instead of the 220ish miles my nearest one is now.

Edited to Add: If they do build one in Lake Zurich and they put it on Rt. 12, odds are that I will pass it every day on the way home from work!


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