Wednesday, January 14, 2004

Kodak to stop making APS, some film cameras

Proving that Film is on its way out and Digital is the future, Kodak announced yesterday that will...

"...end distribution of reloadable APS cameras worldwide, and reloadable 35 mm cameras in the U.S., Canada, and Western Europe by the end of 2004." "We are exiting the APS camera business because of declining consumer demand, which has led to unsatisfactory returns...Selling APS film and photofinishing remains a very attractive business for retailers. In addition, consumers who use APS film are highly loyal to the format. We remain committed to delivering enhanced consumer benefits in our APS films, and we will continue to provide service and support for retailers and consumers."

Regardless of their continued support of the film & its processing this is a death sentence for the format as it is expected that the other leading APS camera manufacturers will soon follow suit.


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