TiVo, Nielsen sign TV research pact

"Under the pact, the two companies will provide information on DVR use and viewing patterns to clients in the television and advertising industry, using a sample of TiVo's more than 1 million subscribers."

I'm really happy about this! While some are scared of giving up their viewing habit data to a company, I say take it all! Television shows are all about the ratings. I've had TiVo since mid 2001 and if using TiVo data gives Nielsen more accurate data... great! That may mean that shows I watch would get cancelled less frequently.

Full article here.